Sunday, January 16, 2022

When Nokia was King

I remember the time when Nokia was king. I needed to learn the skill of typing SMS. How to type words using those 12 keyboards. The screen was monochrome and drawings made out of ASCII characters were awesome. Those Nokia are bulky, hot and cumbersome. But of course it was a dawn. We could make phone call anywhere. We were no longer tied by cables

When Blackberry offered QWERTY keyboard the end of NOKIA time had arrived. Now people could type text just like typing using the typewriter or computer keyboard. For business people Blackberry offers the ability to access their emails, anytime and anywhere. During the 911 attack all providers were blacked out but blackberry.

When Blackberry ignored the touchscreen technology of Iphone and Android it was their time to extinct. Blackberry insisted that their physical QWERTY would never persuaded people to migrate to the competitor. Of course they were completely fooling themselves. They could have still able to pocket some money were they not too proud to license the famous BBM to their competitors. Whatsapp was sold for $16 billion. But of course they were too proud to do such

Looking back it would be easy to see why consumer moved from one technology to another one. But of course from Nokia or Blackberry the future is where the gambles were. Blackberry were so stubborn to ignore the touchscreen completely. Nokia did not see that QWERTY was their Achilles heel. 

There other thing that I learned experiencing these changes of era is that the future is non linear. If you asked me what would people be using in 20 years time I might imagine smaller phone (like those Star Trek badges). But I would bet that I would be completely wrong. The future is hard to predict. Just ask those smart people in Nokia or Blackberry



No comments:

Post a Comment